Project Overview
Wedora is a platform that connects wedding photographers to vendors increasing their reach to clients. Alongside 11 other designers in the boot camp, I was tasked to identify Wedora’s power users and ways of improving the platform’s value propositions.
Roles and Responsibilities
I facilitated one of two workshops, organised and held multiple interviews, and reached out to vendors as part of the team. I also spoke directly with the main stakeholder to get buy-in for design direction. We reached out to the client at the beginning stage of the project for any style guide, GUI, Branding, or past research/personas to better inform our project.
User Problem
Wedding photographers face a lack of client engagement post covid and they are looking for new ways to grow their business after the downturn.
Wedding photographers want flexibility
Photographers want to market their business from the computer at home when looking to generate business and to check in when they are away from the computer. be more transparent with user benefits on sign-up, a clearer call to action, a clearer about us section, and better SEO for discovery.
Key insights found interviewing photographers were:
- Newborn photography is sustaining their income post covid.
- Users said in its current design they would distrust the Wedora landing page as they were unsure what the site was about.
- Earning trust through their brand is essential as they get chosen based on referral.
- Couples return through their life, from engagement to the birth of their children.
Learnings
In this project, I improved my ability to facilitate workshops and improved upon my ability to talk with stakeholders. My initial concern was in my ability to find vendors interested in partnering with the platform. I overcame this by taking what users said they needed and reaching out to vendors asking them what they could provide toward this need. Ultimately I found there to be many ways to add value to Wedora for the photographers.