Assumed User Problem
Australians looking to hire draftsmen lack an understanding of their choices especially regarding council regulations
Existing design
Solution
If they are better informed on design choices and can get inspired by the design choices of others with similair constraints, they are more likely to engage with a drafting service.
Clearer projects Clearer contact page, showcasing their options fast and clearly
New design - Landing page
New design - Gallery
New design - Contact page
Results
Improved engagement